There are plot spoilers for episode 1 in the following review. The much awaited House of the Dragon roared on to TV screens this week filling a Game of Thrones-shaped void that has existed in many people’s hearts since the original series ended with an eighth series back in 2019…

It might seem reductive to frame your business or yourself in a series of words and phrases, but with time spent online growing and businesses transacting more and more via websites and apps, it is important to pin down your most important keywords. For your website, think about the words…

Even when he was a little bot, Mark Zuckerberg could barely have imagined in his wildest dreams the power, money and influence that he would wield as an adult. Truly, the geek would inherit the earth as he steered his fledgling social media company Facebook from Harvard dorm project to…

I am real. You are real. This is a real article you are reading. If you read it on your phone, it is still real. If you print it out, it will be real too. I don’t want to labour the point, but everything about this is real. During media…

Is it better to bite your tongue? Everyone knows it is easy to get dragged into responding too quickly on social media. Whether it is the culture wars, polarised political views or public figures whose existence seems to be predated on stirring up a reaction, we each come across tens…

“All I’m askin’ — Is for a little respect when you come home (just a little bit)” Aretha Franklin took Otis Redding’s original version of the song “Respect” and turned it into the female empowerment anthem we know today, subtly changing the message and making it a clarion call for…

Create an editorial calendar for your social media. Brainstorm your core SEO keywords and review your Website content against the list. Create content based on the gaps from point 2. Head to Google Trends to see what is happening in your market. Review the marketing tactics of your top 5…

Greg Clarke resigned from his position as Chairman of the FA yesterday after making a series of controversial remarks during a session with the Culture, Media, Sport and Digital select committee. His offensive comments ranged from referring to black footballers as “coloured” and describing homosexuality as a “life choice” to…

A picture may paint a thousand words, but how far will that image get you in the overloaded digital indexes that drive traffic around the Internet? Google’s AI gets better each year and can automatically recognise the content of photos or transcribe the soundtrack of a video. However, for a…